[Innovative social enterprise] YMCA's "Who's the winner" project uses e-commerce to support the disadvantaged

With the advent of the digital age, many social enterprises are actively seeking innovative solutions to support vulnerable groups in the community. Recently, social enterprise ABELL has joined hands with the YMCA to inject e-commerce power into its "Who Will Win" project, striving to expand its social impact.

Achieving a win-win situation for e-commerce and social enterprises The “Flowering” project aims to help disadvantaged communities improve their lives by providing gardening and flower arrangement skills training. ABELL saw the potential of this project and decided to use its e-commerce expertise to help YMCA increase product sales.

ABELL's e-commerce experts said that in the past, sales models were often concentrated in physical stores, but with the advancement of e-commerce technology, the integration of physical and online sales has become a new trend. ABELL not only provides technical support, but also develops an independent online platform to allow "Who Will Win" products to reach customers more widely.

Integrate resources to boost sales To promote the development of the OMO (Online Merge Offline) model, ABELL and YMCA have launched a series of strategies, including:

1. Launch an exclusive online store: Establish an exclusive online store so that consumers can easily purchase "who will win" products. At the same time, launch online coupons to attract consumers to pick up the goods in the physical store.
2. Membership program: Through online discount promotion programs, consumers are encouraged to become members, enjoy continuous shopping discounts, and increase consumer stickiness.
In-store pickup service: Setting up pickup points at major YMCA centers not only saves logistics costs, but also promotes customer interaction with YMCA and increases secondary sales opportunities.
3. E-commerce talent training and development: ABELL is well aware of the importance of talent in the e-commerce field, so it has also invested resources in relevant training to attract young people to participate in social enterprise projects. In addition to providing e-commerce technical guidance, it also arranges front-line employees to receive anchor and KOL (opinion leader) training to improve their marketing capabilities.

Looking ahead, ABELL plans to further expand to interest e-commerce platforms such as Douyin and Kuaishou to attract more young consumers and enhance the popularity of "Who Will Win" in the mainland market. In addition, ABELL will establish a professional live broadcast team in Guangzhou to strengthen the production of live broadcast and short video content and promote the sales of genuine products.

The cooperation between ABELL and YMCA not only brings new vitality to the "Who Will Win" project, but also provides better support for more vulnerable groups, achieving a win-win situation for social enterprises and e-commerce.